Search is contextual
Public search results may vary by location, language, device context and time. A meaningful search research workflow makes those conditions explicit rather than treating a single result page as a universal view.
Define the observation
Start with the query set, target markets, search sources and observation schedule. Then discuss which result attributes are relevant to the question your team wants to answer.
Keep the source context
A result title, destination URL, observed position and collection time can help a team interpret a sample. The exact fields and collection method need to be agreed for the project.
- 01A defined set of queries
- 02Explicit geographic requirements
- 03Consistent observation conditions
- 04Source context alongside results
Support a repeatable workflow
A carefully scoped process can support SEO research, discovery monitoring and market comparisons. It should also make room for changes in how the source presents its results.