The business question
How are public listings changing across markets? A useful research project starts by defining the products, retailers, categories or geographic regions that matter to the team.
What to consider collecting
A scope might include product titles, listed prices, availability, page URLs and collection dates. These example fields help frame the discussion; the actual sources and deliverables depend on the agreed project.
Design around change
A weekly category review and a frequent pricing observation workflow have different needs. Discuss how often the information changes, how often the business needs to act and how comparable the sources are.
- 01Select relevant public sources
- 02Agree on fields and location context
- 03Define a useful update cadence
- 04Preserve source information for interpretation
Connect research to a decision
The goal is to support a defined process: a category review, a market entry discussion or an observation of publicly listed offers. Collection alone is not a substitute for interpreting the context.