Turn a broad concern into a specific check
An advertising review can ask where an ad appears, what surrounds it and whether a particular placement is publicly visible in an intended market. A clear question helps establish what should be observed.
Agree on the observation conditions
Define the public pages, geographic context, observation period and information needed for review. Access conditions and the source’s rules should be considered before a collection workflow is agreed.
Keep evidence in context
Source URLs, observation times and relevant page context help reviewers understand what a sample represents. A sample should not be taken as proof of all impressions or a complete assessment of an advertising campaign.
- 01Identify the public placement to review
- 02Define the relevant location context
- 03Agree on timing and scope
- 04Review observations with the surrounding context
Connect access to your review process
The access layer supports observation. Your team’s criteria determine how a placement is assessed and what action follows. Discuss the process you want the information to support.